Sue firth
My aim is to make an inspirational difference to people’s lives and remove the obstacles to their happiness, success or business productivity, thereby enabling them to achieve more. I fix issues, direct their problem solving, and define an action plan, pragmatically, efficiently, and fast!
Sue Firth

About Us

This is me, and these lovely people are part of my team. They help me put together the pages of the site, write the twitter feed, and maintain the constant flow of information for you, as well as promote my brand. They are essential to me and without them, I couldn͛t do what I do! Below them is the link to my Associates who are vital to me as their skills support the individuals who come in to the practice and need my help.

Sue Firth
Sue Firth, Business Psychologist

Sue is a specialist in helping people manage stress and change from an individual and group perspective.  She is an international speaker & presenter and holds both a Bachelor of Science and a Masters Degree. She is a Associate Fellow of the British Psychological Society, and a member of The Health Professions Council. Sue regularly appears in the media and has been a guest/expert on ITV This Morning and BBC Panorama.

Kelly Ross Kerr
Kelly Ross Kerr, Technical Advisor

Kelly has over 18 years of experience as an internet and multi-media producer. His clients have included Paul McCartney, Queen, The Pet Shop Boys, Parlophone Records, A.G. Edwards, AmerenUE, Budweiser, Haxan Films (The Blair Witch Project), Motorola, MTV, Dale Carnegie, the U.S. Men’s Olympic Bobsled Team, and many more. He also has over 20 years experience in Television and Radio Production.

Georgina Yates
Georgina Yates, Personal Assistant

Georgina has over 10 year’s experience in many different industries.  Having studied Psychology, she has always been interested in the subject and thoroughly enjoys working with me supporting me with administrative tasks as well as having an input into the newsletter and blog.

Work With Me

1 on 1 Support for Executives

1 on 1 Support for Executives
  • Are you feeling beside yourself with anxiety or stress?
  • Do you feel things are sliding out of your control?
  • Are you prone to flying off the handle and feel your anger is getting the better of you?
  • Do you feel resentment towards a person or situation?
  • Are you in a relationship breakdown?
  • Do you have unrealistic pressures on you?
I can help

Professional Speaking

Professional Speaking

Leadership stress is a common form of executive level stress in the workplace. Extensive research confirms that management style is a critical element to effective leadership. It is proven that people are more productive if managed by a collaborative style rather than an autocratic one. Dominant, authoritative people can be known for getting things done; but they also stamp their personality on an organisation and may inflict stress on their employees.

Find out about my Seminars

Fixing Problems in Business

Fixing Problems in Business

I have extensive experience helping with:

  • Businesses mergers
  • Businesses owned by members of the same family but who wanted to separate to achieve their own individual potential
  • Top teams who weren’t transparent enough with each other so they took feedback as criticism
  • Teams that carried poor performers because it was too uncomfortable to sort the issue
Request more information


  • Sue has provided an invaluable service to a number of my key executive members who were in need of some help and guidance during periods of very high pressure and stress. Having identified that help was needed, and that I was not best equipped to take it further, I have had no hesitation in recommending Sue to act as the expert and wise counsel. I know that she has provided great value at every level – practical, realistic, and based on a deep understanding of her professional expertise. I trust her completely.

    Charles Llewellyn,Vistage Chair
  • Sue has a very interactive approach from the very start which works well in terms of engagement, energy in the room and interaction with members and each other. The workshop worked very effectively (including plotting our life and work timelines on paper – very powerful and huge value in sharing with each other).

    Sue guided us through with constant interaction – a professional and informal approach which members very much appreciated as they left with a huge amount of light bulb learning/realisations and actions including models and a questionnaire to use with their teams.

    Highly recommended!

    Glenn Watkins,Academy for Chief Executives
  • I first met Sue as a visiting speaker on the Vistage business group circuit and was so impressed with both the relevance of the content she delivered, and her professionalism and effectiveness in delivering this content (on how to best manage stress in the context of busy executive lifestyles) that I sought her out for one-to-one work. Her work is clearly focused and highly perceptive of the needs of her clients, she recognises the value they place on their time, and has a remarkable ability to get straight to the core work that’s needed to best help them progress most effectively. I thoroughly endorse Sue’s work, her expertise in this field is in my experience unsurpassed and is of the very highest calibre, she thoroughly deserves her standing and reputation as one of leading lights in this field.

    Dalton Exley,Exley Publications
  • My first three hour session spent with business performance  psychologist Sue Firth convinced me that years spent working with other business psychologists had been a waste of time.  Insightful and dynamic, Sue is all about rapidly identifying  areas that can be improved and providing practical strategies  to enable you to deliver your optimum business performance!

    Charles Graham,CEO Daytona Motorsport

Most Recent Blog Posts


Conquering the Workday: Strategies to Minimize Workplace Stress

  Whether you have your dream job or just a job to get by, you most likely face stress at work at times. Sometimes stress comes from deadlines, and sometimes it comes from the boredom of spending 40-plus hours in the same office every week, but either way, it can impact your health. Without proper management, […]Read More

Self-worth and why it’s still worth it!

Many people would be forgiven for thinking self-worth is the same as self-belief and they’d have a point. These two are like sisters that do great things for each other if they get on! The trouble starts if you have one concept that is out of balance with the other. I have written about this […]Read More
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How To Maximise Your Self-Esteem (Audio)

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Taking the Stress out of Life! (Audio)

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eBook: More Life – Less Stress Book (iPad)

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